Before joining Cipta Citra in 1994 where Hermanto had his first encounter with advertising, he had been through many kinds of jobs : Telephone salesman, soft commodities broker, interior designer, and many more. These gave him the opportunity to have a broader perspective about human being and their behavior.
Three years later, JWT Adforce accepted him as one of their Senior Art Directors. In the year 2000, he was appointed by JWT Asia Pacific as their Best Art Director.
It was also at JWT when he won six Citra Pariwara awards. Then, he joined Publicis Metro and McCann Erickson (as Associate Creative Director). With his background from Pa Lin Art School, Singapore and ATDI (Academy of Interior Design) plus such experiences in advertising agencies, he built his own advertising & design company “Flame Creative Communication” in 2002.
Two years later Pantarei Communications found this multi-talented guy and offered him the Creative Director position.