Irawan joined Michael Sudarto as Co-founder and Chief Operating Officer of Pantarei in late 2003. To the present, Irawan, Michael, Jenny, and Hermanto are known as the original founders of Pantarei. Irawan began his career when he joined Lintas as client handler in 1994, where he was introduced to the fundamentals of brand and integrated marketing from one of the best advertising agencies in Indonesia. The next part of Irawan’s career was spent at the client side, working for the European banking giant ABN-AMRO Bank. With a career spanning over 17 years, his brand management experience includes numerous accounts, ranging from Telecommunications, beer, financial services, and FMCG.
Outside his work in Pantarei, he can be found at home in Bintaro, playing Nintendo wii with his five-year-old daughter or playing Lego with his three-year-old son.