Michael Sudarto, Chief Executive Officer

Michael graduated in Economics at the University of Minnesota in 1993. Right after college, he joined Matari Advertising as Direct Marketing & Sales Promotion Executive. In 1994 he pursued his Master’s degree from E.W. Scripps School of Journalism in Advertising at Ohio University, and two years later started his career as an intern at AMV-BBDO, UK.

At the beginning of 1998, he went back to Jakarta to work in Matari Advertising as a Media Planner. Since then on, Michael has experienced many aspects of the communication industry; from Account Management, Strategic Planning, New Business Development, to the whole Agency Management as Deputy President Director. He co-founded Pantarei as CEO in 2004, and currently works alongside Account Teams serving the Agency’s strategic clients, as well as building and developing the Agency to a coveted place in Indonesia’s communications industry.

Michael is a true believer of Knowledge, Skill, and Attitude, and has put these three as Pantarei’s Pillar of Existence.

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