Breast cancer is one of the leading killers in our country. One in every four women may be exposed to it. Like all types of cancer, it is not something to be taken lightly and more importantly has to be faced and fought. The fighting against breast cancer takes a toll out of anyone who is diagnosed with it. It is physically painful and deteriorating as well as mentally draining – not only for the patients but for their loved ones too.
LovePink is a non-profit foundation, established by two breast cancer warriors and survivors in 2014. Both Shanti & Muti have experienced the pain and suffering of facing it, and their first hand experience of fighting it made them realise that having breast cancer by any means is not the end of the road, and there’s a way to increase the likelihood of survival.
Two main areas that LovePink dedicates itself; to educate women the importance of early detection, and to give advice and moral support to those who are fighting it.
The beauty of LovePink has caught our attention. Their dedication to help women in facing the reality of breast cancer is endless, and it goes beyond a mere relationship. The women of LovePink believe that no one should be left behind in fighting breast cancer. This is the true spirit of sisterhood that stemmed from the harshness of reality in facing this awful disease, and that spirit is being displayed at its best.
In line with our Ken’s Hope CSR program, we pledge ourselves to helping LovePink’s marketing communications needs, in spreading the awareness of their mission as well as building its brand so that it can stand strongly on its own, and continue its mission to champion women. The first of our involvement with LovePink is to help them prepare the communication materials for their yearly successful event “Jakarta Goes Pink”. It’s a Charity Run and Fun Walk to support those who are fighting it, to honour those who have survived it, and to remember our loved ones who may have suffered from it.
We salute their spirit of sisterhood and their bravery in staring breast cancer right in the eyes, and proud to be their partner in loving our women.
Let’s join their very own “Jakarta Goes Pink 2016”, and show our support to our women.
For registration, please visit www.jakartagoespink.com
July 8th, 2016