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Daily Dose of Pantarei

04
Jun

Tokobagus – 2013 Campaign

Screen Shot 2013-06-04 at 4.07.17 PM

Tokobagus commissioned us to create a series of TVCs for their new campaign, highlighting the insight that many people have the tendency to keep unused stuff around, Tokobagus wanted to encourage viewers to think about what they had lying around that could be worth selling on Tokobagus.com. For these spots, we hired Dutch director Floris Kingma, introducing a dry-humor approach not often seen in Indonesian advertising.

We also shot a spot for automotive sellers, the message being tweaked slightly.

 

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